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Springloaded Corporate Entity

So what’s it like running a company? Pretty horrible, and pretty amazing all at the same time, on the horrible front, the dreaded burn rate comes to mind, How much does the company need to continue paying everyone, right now we need to generate about $1000 a day to break even on staff salaries. Which is pretty hard seeing as we only have one game out there shifting units, thanks go to Kongregate as they are helping us push the game all over the place, but we are seeing the game in decline overall, so we need something new and exciting!

My somewhat crazy approach to all this is to try and build as many revenue streams as possible, and hope that something surprises us along the way! Which is part of why everything is so much fun, we are currently developing six games! And a lot of those are multiplatform…which makes things even crazier!

It just means we have lot’s of new and exciting challenges every day, whether it be working out how to make a 3D banner icon for 3DS, or working through the horrors of server client coding for mobile, there is never a shortage of interesting challenges around.

Obviously some people say I should focus on one thing, but if I do that and that one thing fails, then we are over, so by taking this approach we struggle a lot now, and hopefully find some kind of stability in the near future! I don’t deny that trying to manage so many projects / people is a daunting task especially when I still have my own code to write, oh and I also teach on Thursday nights! So I am a bit crushed by it all right now, but we will hopefully see things cool down by the end of January…(which is also when I think we run out of money, unless one of those new revenue streams kicks in!)

I must say I hate thinking about money, or company stuff, I just want to make games, that’s what I am good at, but I have to spend precious time doing things that aren’t that, like working through tax issues, getting localization or arranging staff parties! Thankfully I sometimes delegate this stuff to other people, and what makes this easier is that now one of our 11 people is a one day a week magi-queen of filling in forms and helping manage our corporate affairs! I wish she had started months ago, but after only 2 weeks she has already done great stuff like apply for a new office and set up digital staff levy payment.

OK so we are making all these games, what are they!

1 – Space Lift – 3DS / PSVita: we are about finished with Space Lift Danger Panic on the 3DS, which means we will start the Vita version some time next week (providing the GPP gets approved by Sony)

2 – Warmachines iOS / Android / Web: we still don’t have a final name for this game, but it’s our huge mobile game that makes Tiny Dice Dungeon seem like a small and simple project! It’s finally reaching a stage where it’s playable as we are throwing everything we have at this thing!! I must say the art work Cindy has done is fucking magnificent.

3 – Hiragana Pixel Party – Xbox One / PS4 / PSVita / Steam / 3DS / Wii-U: this pur test run game, we will launch it on everything, and learn about the process of releasing a game on all these different platforms, and see how things turn out. Once out, we will start making something a lot bigger for consoles, we have it running on everything except Playstation right now, but we are only waiting for a software license from Sony, and once we get that everything should be pretty easy. We are also doing a kickstarter for this, which has been a pretty interesting and not to great an experience so far!

4 – Tiny Dice Dungeon Web / iOS / Android, obviously we continue to poke away at this game, adding new monsters and stuff, I feel like I could have done o much better with the deign and flow of this game, I really hope one day we get to revisit it for a sequel!

5 – SG50: Ios/Android, I am not sure if I am allowed to talk about this, but we are making a prototype of a game for the government! It’s hopefully going to be a super fun pixel art adventure set around Singapore, to celebrate the Singapore’s 50th birthday. The way it works is that we get some money to help develop the prototype for the end of January, and if it’s gopd enough we get selected to make the game in to a full project and release it at the end of July, it’s a lot of work, and unbelievably, I am actually pretty excited about doing it! Obviously working on something like this is pretty weird for us…as it sounds super corporate, but rest assured, our game will be pretty far from what other people might expect.

6 – Atomic Test Pilot: 3DS / Vita, I am the only one working on this right now, as I am just tidying up the PC code to make it have more content and work on two screens…but we should start production in a week or so, and I am targeting a 4 week turn around to submitting to Nintendo, we might actually make Nuclien instead first…we will decide next week I guess!

So there you have it, and insane volume of work, for such a small company, it goes without saying that to achieve all this everyone has to be exceptional in their roles, and I ave to do some super-ultra-project management. Right now we are drifting behind on a lot of our milestones, so I need to try and get us back on track….anyway wish us luck!


Speed Post

It’s been about a year since I wrote anything on this blog…so I should probably do an update! The longer it gets, the more epic I think my return to posting should be….

But I don’t think anyone wants me to write a book length post about every tiny detail related to finding a publisher and starting a company.

So I will keep it brief…here we go in quick fire bullet points. Speed Metal Style…let’s do the whole history of everything from the start until now…


1 – Leave job as lead designer at lucasarts after well over a decade of having a job designing games….and go indie.

2 – Do some coding, I am a designer not a coder, but I somehow make 5 games on iOS:

  • Hiragana Pixel Party
  • Nuclien
  • Space Lift Danger Panic
  • Atomic Test Pilot
  • Heart Beaten

3 – Get two part time jobs, being a designer on a serious game, and a game design teacher, essentially they both form a full time job, but somehow I still found the time to make some games..


4 – Realised that my part-time full-time work status meant that I wasn’t really getting anything ambitious done, so I took a step back and started making an amazingly huge epic game of epicness….set in space.

5 – At the end of February I took a few days off my epic space game to make a mini game jam game on my own…I just wanted to release something new before I got back to the big game. 4 days later I had a prototype…but not a game ready for shipping. I was now double screwed, as I had two giant games. I called the new game Tiny Dice dungeon, and decided I could finish it in a few weeks.

6- In May Casual Connect came to Singapore, I got some free tickets and the chance to demo my game to publishers….Gasp!!! my little game was popular, I wasted no time in signing with Kongregate, because among other things they liked Pixel art.

7 – it took a couple of months to get the contract worked out…I had to start a company, because for legal reasons Kongregate (or probably any publisher) aren’t going to engage in business with just me. (epic space game collects dust)

8 – Employed Cindy, and Chiny, Cindy helped balance the game, and eventually started drawing better art than me and become a vital part of the games development. while Chiny helped part time with networking. (as in network coding, not hanging out and getting drunk with strangers)

9 – Interns came and went, Chiny went, Eggone came and took over the network stuff, and a few other technical things and dwarfed me with his giant brain…I also eventually stopped teaching, making Springloaded my only job (even though it’s one I wasn’t being paid for)!

10 – we launched to test markets in November (I think!? which was a little later than originally scheduled) and the game did OK, we got around 30K users, and the game showed potential…so our mighty publisher suggested we spend more time on it…(we felt we could spend a lot more time on it!)


11 – Sam Barnard joined the company, and shares the same name as my sister, but is a man not a girl, and is not related to me in anyway (as far as I know).

12 – The game got selected for the showcase at PaxEast, so me and Cindy went to Boston.

13 – Tiny dice came out globally in April on iOS, got a feature and landed well over half a million downloads.

14 – The game came out in May on Android…(later than we planned)…and that is where we are!!! Kongregate have been a massive part of getting us here, and this is hopefully only the beginning!


Secondary Narrative:

Obviously that is the story of Tiny Dice Dungeon….other things that happened include:

1 – Became a licensed Nintendo developer

2 – Started making a brand new game for Wii-U, but eventually put it on hold as we were too busy.

3 – Became a Playstation developer, and started planning the future….

4 – Signed some contracts with Microsoft….

5 – Got a new team, the Console team! A dynamic duo who are focusing on taking our games to console.

6 – Started a new mobile game….

7 – Had a new hire, Tommy, who started on coding playable web things…(it is currently his second week)


There are now 9 of us here, although there aren’t actually enough desks for us all…so that makes things pretty crazy. As you can imagine we have more work flapping around us like suffocating fish than we know what to do with, so I haven’t really been updating my blog, it’s just work all the way!

While I started as a full on solo indie developer, the company has kind of become a real company, and the people that work here are as much a part of any game as I am. I am forever in debt to the folks that felt it was worth jumping in working with me, from publishers to developers…while it is far from easy, and even further from smooth sailing, it’s a pretty amazing / exciting spot to be in.

I will try and write some more interesting things on this blog in the near future, however, I probably can’t be as open as I used to be. Before I was just writing about my own ups and downs, but now there are other people involved I don’t feel it’s fair to say anything about them seeing as they aren’t writing it themselves…but I am sure I will still have things you can find interesting….

Heart Beaten….

Well, it took a really long time, but it’s finally out on iOS, we launched the game this morning…by launched I mean, released it at $0.99 when it was intended to be free…no doubt this will give all the download figures a large bout of gangrene…but it doesn’t matter because the game can’t actually make any profit anyway (I sincerely hope no one paid for it, if they did I owe them a beer, or whatever % of a beer 70% or $0.99 gets you…).

We are so busy working on tiny dice dungeon that we clearly shouldn’t have taken the time to launch this, however I got one of those apple emails “If you do not upload a binary for your app by 02 August 2013 (Pacific Time), it will be deleted from iTunes Connect. The app name will then be available for another developer to use.” Which means I can never use that app name again (see how clearly that is mentioned in the description)…so I set about getting it working the other day only to get hit by a huge last minute engine bug, which Chiny and I fixed at some late hour of the eveing…we have also finished it on PSM hurrah….where it will actually cost you $0.40 when we eventually release it…no doubt huge riches await with that price point, and the popular entertainment theme of punching a semi realistic open heart repeatedly.

Anyway so I am slowly being pulled into the corporate world, I have gone to the bank to set up an account for my company, which I failed to do, and now have a pile of forms on my desk collecting dust, which means all the “expenses” continue to come out of my personal account, which while not particularly different means that I can’t get sertain benefits that come with spending money through a company(ie it’s an expense and not just me spening money)

We applied for Nintendo developer status recently, I hope it comes through soon so we can order some dev-kits and start making proper console games! The way I see it is that Android /iOS are so saturated that we have zero chance of success without a publisher, but consoles are a lot more untapped, so once we start launching games on empty marketplaces (like the Wii-U) we stand to get some OK numbers, no doubt if you are any kind of normal company with larger overheads etc it isn’t worth it, but for us it should be OK, plus selfishly it’s just a lot of fun. Which brings me to my next point, having a real “company” is intended to be a serious affair, I just love making games, I only have a company because I needed one to work with the tiny dice dungeon publisher…my main goal in all of this is just to make games, if we make money, then we will spend most (if not all) of it on making more games! Essentially, it’s hard for me to not get excited by things that are cool regardless of whether they have the potential to generate profit (ie Heart Beaten)….so I find myself a little torn between just having fun and making games (which would be considered a hobby by anyone who has any sanity about business) or being all corporate and thinking about strategies for making money. I really hope everything works out and we reach a spot where we can pretty much do what we want, and I guess that only comes from keeping our costs low to extend our operating lifespan until we start turning a profit.

I keep on saying we, it’s because “we” have a little office, and the company is no longer just me on my lonesome…while I am the only full time employee (although employee means I get paid…and I don’t get paid, so I guess Springloaded has no full time employees), Chiny is the primary programmer guy who deals with all the complex stuff I can’t do and teaches me things I don’t know about C# when I look confused, and Cindy has just joined as a designer / pixel artist. Before she started I didn’t know that she was into pixel art, but now I feel my art power diminishing every time she does something. It takes her half the time it takes me, and usually comes in at twice the quality…for example, my explosion in Atomic test pilot looks like a flower / crossed with a fried egg….while she managed to do some metal slug inspired piece that is just amazing! Finding like-minded people is really hard, and I am incredibly lucky to be working with these folks….

I was going to talk about starting a company in SG…I will some time soon, lus I will start giving out a few more details about the game…I really need to write more blogs!

The Big News:

Well after months of secret mysteriousness, I can finally say that we have a publisher for our next game! While the contract stipulates that I can’t share the exact details, I can say that this means that Tiny Dice Dungeon has the potential to reach a huge amount of users!

Signing a contract is a terrifying thing, even though bits seem terrifying under a cacophony of what-if scenarios, ultimately you just have to jump in with good faith and sign the thing! So this morning at 8:40 am under a fog of drowsiness I committed my virtual signature to virtual paper! (which is pretty weird, I have never done that before, you wiggle your mouse around in some shape approximating your signature, and it applies a fancy calligraphy effect so you look a little less like you have the handwriting of a 4 year old with Parkinsons disease).

I have a countdown of doom to help keep me awake at night, you can see it here:|52484e80|3 That isnt exactly as it seems, it isnt the due date for when you will be able to play it, it is a due date for something though…so jon me in wishng the Springloaded corporation luck!

Next week I will tell you all about the experience of starting a games company in Singapore!

Also as an aside, I guess we had a review of Nuclien somewhere, because from having zero sales a week we suddenly hit $50 a day this week! Hurrah!

Why don’t you write anything anymore?

Why havent I updated my blog in over a month….well I think I will have some fairly awesome stuff to annunce very soon, and I am so busy working on that that I can’t even stop to write a blog.

Right now, I am in the middle of trying to start a company in Singapore, and all that goes with it…it’s a bit terrifying giving up an employment pass that will last me until the middle of 2015, and swapping it for one that will expire 12 months from now….

Just to ensure this blog has something to do with games – here is a picture of a monster:


Casual Connect

Arrrgh! I am really sick, I think standing in an enclosed space for three days with hundereds of people lead to the spread of some high-class death-germs. I also didnt sleep much whsih doesnt help.

I have to say,  I wouldnt have gone had it not been free, and I can follow that up with I will now pay every year. It was really fantastic. I think the good thing is that my games were all there to play, and my new game “tiny dice dungeon” wasnt in too shaby a state.

I got a table pretty much to myself, as the guy beside me never showed up. The first day I was too busy to really set up my stuff, but on the second and third day it looked like this:


Nuclien was a top 10 game for the show (out of the seventy or so games, it was deemed worthy to make it into the top ten – which was humbling.) People seemed to really enjoy all of my games, I had people who kept coming back to play thengs, different people got hooked on different things. Atomic test pilot – the game I was always last to show even has a regular player by the end. The event got me a few more downloads, but it asnt really about that.

I also won a competition, more on that later

I met some amazing people, and who knows, I may end up working with some of them. It’s all pretty exciting, I just wish I wasnt sick, and awake at 4:30 trying to finish the demo build of TDD.


I haven’t been writing so often lately, that isn’t because nothing is happening, in fact quite the contrary. I am just too busy, which can only be a good thing!

So last time I was writing about how I needed to become faster at making stuff. Well it has started, here is the proof:HPPV


So there are still frame rate issues, but this came about due to a new “Springloaded” employee, his name is Chiny Kian, and he is Springloaded’s resident PSM developer.  He has been hard at work adding bits and pieces to the monogame build that my friend at TwoFiveSix in the UK has already had a hand in, turning it in to something that nearly does everything we need it to! Hiragana Pixel Party was always going to be the hardest, and it’s 95% done, I just need to optimise the frame rate a bit more due to some lazy code on my behalf. After that he will be diving into getting additive blending to work so Nuclien will also be complete.

Space Lift Danger Panic! Was submitted to Sony last week, let’s hope it goes through…(although I realise I wrote “Playstation Mobile” in the games text and not “Playstation Mobile ®” which according to their TRC’s means I will fail – but maybe I will get lucky)

I am off to Casual Connect Asia next week, if you are coming along you can come to my little table and play some games (including a very early demo build of “Tiny Dice Dungeon” if you are lucky!).

I have never exhibited before at an industry event, so I hope I don’t do something unbelievably stupid, but it does mean I have finally sent some business cards off to the printers, and even some other stuff like this postcard:


The business card was quite a weird one, first I put my job title down as “intergalactic corporate commanding director of videogames” then I changed it to about 100 other things, before settling on the bland and predictable “Game developer”. Seeing as I hope to meet some people that might help me out, I’d rather not put them off with my stupid humour. Even though it entertains the hell out of me, I suspect some people might assume I don’t take things very seriously from reading that.

I also considered the role of “Founder” and saw other people in similar positions write things like “Director”, “CEO” or something equally fanfaresque, but for me it just seems wrong, While maybe I am technically the founder, it seems premature to go around shouting about it…

Space Lift Danger Panic is also finally out on your Windows Phone! Download it – it’s cheap as free….