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Springloaded Privacy Policy

Privacy Policy for games published by Springloaded
(Including Desert Island Fishing, Tiny Dice Dungeon, The Legend of Evil and The Last Vikings)
This privacy policy has been compiled to better serve those who are concerned with how their
‘Personally identifiable information’ (PII) is being used online. PII, as used in US privacy law and
information security, is information that can be used on its own or with other information to identify,
contact, or locate a single person, or to identify an individual in context. Please read our privacy
policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle
your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name,
email address or other details to help you with your experience.
When do we collect information?
We collect information from you when you install our game or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for
our newsletter, respond to a survey or marketing communication, surf the website, or use certain
other site features in the following ways:
• To administer a contest, promotion, survey or other site feature.

How do we protect visitor information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to
make your visit to our site as safe as possible.

We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited
number of persons who have special access rights to such systems, and are required to keep the
information confidential. In addition, all sensitive/credit information you supply is encrypted via
Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or
accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our
Do we use ‘cookies’?
We do not use cookies in our games for tracking purposes.
You can choose to have your computer warn you each time a cookie is being sent, or you can
choose to turn off all cookies. You do this through your browser (like Internet Explorer) settings.
Each browser is a little different, so look at your browser’s Help menu to learn the correct way to
modify your cookies.
Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable
Third party links
Occasionally, at our discretion, we may include or offer third party products or services on our
website. These third party sites have separate and independent privacy policies. We therefore
have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we
seek to protect the integrity of our site and welcome any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are
put in place to provide a positive experience for users.
We have not enabled Google AdSense on our site but we may do so in the future.

California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to
post a privacy policy. The law’s reach stretches well beyond California to require a person or
company in the United States (and conceivably the world) that operates websites collecting
personally identifiable information from California consumers to post a conspicuous privacy policy
on its website stating exactly the information being collected and those individuals with whom it is
being shared, and to comply with this policy.

– See more at:

According to CalOPPA we agree to the following:
Users can visit our site/ play our game anonymously
Once this privacy policy is created, we will add a link to it on our home page, or as a minimum on
the first significant page after entering our website.
Our Privacy Policy link includes the word ‘Privacy’, and can be easily be found on the page
specified above.
Users will be notified of any privacy policy changes:
• On our Privacy Policy Page
Users are able to change their personal information:
• By calling us
• By logging in to their account
How does our site handle do not track signals?
We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not
Track (DNT) browser mechanism is in place.
Does our site allow third party behavioral tracking?
It’s also important to note that we do not allow third party behavioral tracking
COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under 13, the Children’s
Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission,
the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what
operators of websites and online services must do to protect children’s privacy and safety online.
We do not specifically market to children under 13.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and
the concepts they include have played a significant role in the development of data protection laws
around the globe. Understanding the Fair Information Practice Principles and how they should be
implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive
action, should a data breach occur:
We will notify the users via email
• Within 7 business days
We also agree to the individual redress principle, which requires that individuals have a right to
pursue legally enforceable rights against data collectors and processors who fail to adhere to the
law. This principle requires not only that individuals have enforceable rights against data users, but
also that individuals have recourse to courts or a government agency to investigate and/or
prosecute non- compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for
commercial messages, gives recipients the right to have emails stopped from being sent to them,
and spells out tough penalties for violations.
We collect your email address in order to:
• Process orders and to send information and updates pertaining to orders
To be in accordance with CANSPAM we agree to the following:
• NOT use false, or misleading subjects or email addresses
• Identify the message as an advertisement in some reasonable way
• Include the physical address of our business or site headquarters
• Monitor third party email marketing services for compliance, if one is used. • Honor opt-out/
unsubscribe requests quickly
• Allow users to unsubscribe by using the link at the bottom of each email
If at any time you would like to unsubscribe from receiving future emails,

The future of videogames

I took a short break from deadly deadly crunch to do something different:

So I did a talk at an IGDA event in Singapore back in December, it is now that I finally got around to trying to recreate it for other people to witness! gasp…

Anyway, it’s all a bit gloom and doom….but yes, the game players will kill the games they love because they won’t realise that their choices of money/convenience will impact the business of development. We usually think that business models are separated from the purity of entertainment, but sadly they are not. People have controlled what we like for as long as there has been media, or people in charge of curating anything – although this is as much about ourselves as it is big corporations destroying stuff.


So, I talked about Nintendo in a documentary. It was a lot of fun, fun is an important word…because I used the word “cool” where I should have used the word “fun”….the documentary starts with me saying something along the lines of “Nintendo Changed the videogame industry, because they made games cool” I think I meant fun….Later in the documentary I even say that mario isnt cool, unlike Sonic…so I contradict myself pretty effectively in the brief period that I feature.

It could be a lot worse, in fact, it isnt all that bad. But, I can’t shake that feeling of impostor syndrome…why am I the one talking about Nintendo? I guess I made some games on their platform (well a lot of games), but I still feel ill equipped to say too much. Still, hopefully what I said is interesting, watching it back there were a couple of weird moments where I thought “oh yeah, thats true…I never though of it quite like that” even though I was watching myself speak….yes…that sounds like I have some kind of mental disorder….perhaps I do?

For the time being, you can watch the documentary here:


Look at my face…I look old and stuff:


Webcam Get!

So, I am live streaming a lot of garbage on twitch. Essentially the idea that my screen is recorded on the internet for anyone to see probably makes me work a bit harder.

I am really not sure how long I can do it…It seems like a very boring thing for anyone to watch – and tomorrow, will I really have it running when everyone else is at work? Too weird…I guess the hope is that its just a way of proving to the world that we are doing stuff…we aren’t hiding under a rock, code is getting written every day!

You can always appear and hassle me, and say “James, fix that bug in the last vikings” or whatever.

On top of that now I have the essentials needed for a very low quality stream, I can make youtube videos a lot easier….here is the first.

Somewhat shockingly, I can see that I first posted a screenshot of this game on October 10, 2015! wow….the game has taken over a year…but I really havent been working on it for over a year…

Before the end of the year, I hope to do a 48 hour twitch stream of a new game called GORSD, its a multiplayer only arcade game, I am just making it because it wounds super cool fun in my mind, so keep an eye out for that. The usual twitch stream is just plain rubbish, so if I were you, I wouldn’t watch it. You can however add it to your list of blocked/blacklisted web addresses by using this:

Hopefully this is the start of being more approachable, and sharing what we are doing with the people who care.

Blogs and Vlogs, and new games!

So, I have been thinking about trying to make a Vlog or two, and seeing how that goes. Funny thing is they probably take longer to make than writing a post for wordpress! but I think as a medium, video is way cooler, I get to directly talk at people, and show our games in action!

Expect something over the next couple of weeks. For now, this stream is like a vlog, but a it’s a particularly good vlog, because I didn’t make it.

I went to the Philippines recently for ESGS, and decided to show two new games for the first time publicly. so here they are in action for the first time ever! The two guys interviewing me were super pro, and partially inspired me to get to making videos of my own. If I can just stop making games for long enough to do the editing!


Well it’s been a crazy couple of days!

1 – Campaign clicker Steam:

The imminent end of the USA elections meant we really needed to launch Campaign Clicker on steam….so late on Wednesday night, we finally had it uploaded and ready to launch.

Launching a game is always quite a bit of craziness, so it’s good to do it during a quiet period….this is not a quiet period!

Anyway, when I woke up in the morning I was hit with a mostly negative reviews rating, and a reasonable volume of complaining…I went to work and saw everyone’s sad faces. I think releasing a free to play game with in app purchases on steam is a fairly risky thing to do. Not only to the some of the more vocal steam users really hate F2P/IAP, they also have some pride over their platform, and so feel personal offended when we tarnish it with a game that doesn’t sit alongside the latest block buster or indie hit.

We had bets in the office of how many people would download the game in the first 7 days, and that ranged from 1 – 15K…

It’s heart breaking, we knew this was a risk, but that feeling that you made the wrong choice and crushed everyone’s morale is a little disheartening.

I was in the middle of fixing a pile of issues for the game when I got a call reminding me that I had a corporate lunch with some game developers and government folks that I had totally forgotten about. So I left and ran there while still feeling a bit dejected.

2 – Upwards

At lunch we talked about games, and just as I started to leave I glanced at my phone….and GASP!! My friend had sent a message telling me that we had a “what we are playing” front page feature on the iOS appstore for the last Vikings (USA App Store!)…suddenly my day was feeling a lot better, I stepped out of the lunch, and glanced again at my phone to see that the steam reviews had been bumped up to a “mixed”…so yeah everything is good!

3 – Further upwards

I got back to the office and finished up the update, which Jeff / Cindy / Shuyun all helped out on and got uploaded. My excitement for the last Vikings could barely be contained, because I also had a message mentioning that we were destined for a global feature this week….So yes more epic than I could take!

4 – Weirder upwards

After spending a lot more time fixing campaign clicker steam bugs and dealing with the slowly de-toxifying community, I woke up to find a potential offer for my band to release a new record! Yes a new album of punk rock after not having made one in 5 years….while it’s super awesome to be making games, I also really love making loud music. And knowing someone out there likes that loud music enough to want to release some of it made everything even more exciting!

5 – And back down…

So on Monday I have to send a demo to Nintendo of our latest game….being frank it’s not in a good place, I spent the whole day trying to get something working and failed quite spectacularly. Now there are only 2 days left, and its making me feel sad! Balancing that with Campaign Clicker, and the Last Vikings is proving tricky! But wow….from an early hours of Thursday morning steam launch to Friday, that was a pretty exciting bunch of events!

Anyway, if you are going to be in Manilla at the end of this month we will be showing Netherrealms (a game for Nintendo/mobile/steam), and our fishing game, this will be the first time either of these games have been shown….and being frank they probably arent ready! so….the stress train will keep on rolling for a little while!


Let’s write about music. With the forthcoming trip across the globe to my home country of the Un-United States of England I am super ecstatic to be picking up a guitar and entering a swearathon all in the name of rock n roll.

So I wanted to press a new record but I simply haven’t had the time, life is all about priorities, and mine are all fucked up. Well not exactly, but you know how this stuff is, I think that always having ideas for new games and things to create just gets a bit tiring after a while, because it’s an eternity of frustration. You want to do a million things, but you will be dead long before you can do even 2% of them. So balancing life becomes tricky, which is why playing music again is so damned exciting.

When I was in the UK, I could not imagine a week or two going by without playing some very loud music and screaming my lungs out, these days years can go by. It’s like something that defined who I am, or something I thought defined who I was has been pushed aside and forgotten! It’s partially because there is no place in Singapore where I think I could stand on stage and swear at everyone without getting told to stop within minutes, but it’s probably mainly because work has taken over.

Anyway, excitement aside, I think this happens with a lot of things! Take relationships, if you are so obsessed with making games that it takes over your conscious and subconscious mind, it can be hard to really exist in the moment.

I know there are many people like me, who always think they will find the time to relax and live a normal life after milestone X is reached….thing is I know that after milestone X, milestone XX will appear, I have almost stopped lying to myself now about it, and I just accept that one day I need to find a balance, and eventually I need to stop putting that off until next year.

So yeah, I think most of my life is accelerating, and I can’t decide if I need to focus more on having fun, or making games, whichever way I go, I will regret not doing the other. I used to only have long term relationships, and as I accelerate in to the selfish tunnel of videogame obsession, my relationships seem to get shorter with it. I could go in to the depths of personal life things here, but suffice to say it’s a constant struggle, and it’s probably harder for the people I am with than it is for me. I wrote a song about it a while ago, and have finally decided to upload it.